History of Flicks® Candy
“Flicks Candy” is a chocolate-flavored treat
that has been around for over 100 years. It was originally developed
by the Ghirardelli family in the late 1890’s, but wasn’t called “Flicks”
until 1904. It was produced in San Francisco, California and then later
in San Leandro, California up until 1989. By that time, the machinery
that produced Flicks had been continually operating for nearly 100 years,
it had been damaged in its move to San Leandro, and replacement parts
were no longer available, as the equipment’s manufacturer had been out
of business since World War II. For these reasons, production of Flicks
ceased in 1989.
In 1963, William Tjerrild, son of Danish
and Swiss immigrants, went to work for Nestle’s Chocolate as a mechanical
engineer and learned the art of manufacturing confections and chocolate.
After Nestle’s, William worked for various confectioners until developing
his own manufacturing company that specialized in fabricating chocolate
and nut processing machinery.
In 1988, William’s son, James Tjerrild came
to work at the family business. Growing up in California, James loved
eating Flicks at the theater, and sorely missed the product after production
ceased in 1989. So, in 2004 the Tjerrild family acquired the Flicks®
trademark and recipe, and produced its first cases of Flicks Candy.
In 2005, the Tjerrilds acquired the original decommissioned production
equipment that had produced Flicks for nearly 100 years. The machinery
was originally built in Racine, Wisconsin in the late 1890s or early
1900s. The equipment was painstakingly dismantled, relocated, and reconstructed
in Fresno County (California) by the Tjerrild family’s machinery company.
Now Flicks®, Flicks Cacao®, and Non-Pareils are made on the same historical
machinery, in Fresno, California.
Ghirardelli® is a registered trademark of Chocoladefabriken Lindt &
Sprungli AG Corp. Switzerland
Nestle's® is a registered trademark of Societe des produits Nestle'
SA Corp. Switzerland
Copyright 2013 - Flicks® is a registered trademark of Flicks Candy